Momentum Social Campaign
Project Details
Client: Momentum
Industry: Fitness
Service: Social Media
Goal: Generate Leads
The Challenge
Momentum, a chain of boutique fitness studios, struggled to generate qualified leads through their social media channels. Their content wasn't engaging, and their ad spend was yielding a low ROI.
Our Solution
We launched a multi-platform social media campaign called #FindYourMomentum. It combined high-energy video content, user-generated-content contests, and hyper-targeted ads aimed at fitness enthusiasts in their key locations. We also implemented a lead-capture funnel using engaging quizzes and special offers.
Tangible Results
Our strategies delivered measurable success and a significant return on investment.
300% Growth in Lead Generation
The new campaign strategy led to a massive influx of high-quality leads for their studio memberships.
75% Higher Engagement Rate
The compelling content and interactive elements drastically increased likes, comments, and shares.
50% Lower Cost Per Lead
Through strategic ad optimization, we significantly reduced the cost to acquire each new potential customer.